11 Ways to Attract Gen Z Renters It likely isn't a surprise to you that Generation Z is the fastest-growing renter segment in America. They were born between 1997 and 2015, which places them between 6 and 26 years of age. The leading edge have already graduated college. They're racially diverse, have lived only during…
Your Next Market: Generation Z Renters As a landlord you have 4 generations to target as your tenant market: Baby boomers, Generation X, Millennials and Generation Z. While there are doubters of whether analyzing generational groups is actually valuable, or perhaps might be misleading, landlords can still benefit from a closer view of what each…
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