Housing Market California Both Realtors, investors, home buyers and renters across California continue to wait in limbo for the 2024 California housing market to unfold.  Is this spring the "inflection point" the media have touted for markets? Is this the year, frustrated buyers will finally have the opportunity to buy, or will rising home prices…

How to Stage Your Rental Property Research shows that staging a home for sale does work to raise perceived value and selling prices. But does it work for raising asking rents and tenant leads? One key point to make about attracting good renters, is that images of an empty rental unit don't create warm and…

Virtual Tour Software for Landlords Landlords in your region are presenting their vacancies and properties in the best light to get an edge on you. Besides stronger marketing and promotion, they're using 3D or video home tours to showcase their rentals online. It's a trend to note given how it appeals to most renters today. Online…

Better Photos for your Vacancy Listings Vacancy listing headings and photos are the first visuals rental seekers see, whether they're searching on Apartments.com, Zillow, Zumper or other syndicated listing websites. Renters are visual, and your listing can either make them book a viewing and speed up time to rent, or cause them to leave.  Renters aren't…

Write Rental Listing Ads to Attract the Best Tenants Rental property revenue and ROI all begin with an online rental vacancy advertisement. This key communications piece, if written correctly and placed on the right vacancy listing websites, can make a big difference to leasing agents and property owners. In fact, this task could make or…