16 Tips to Help Use Social Media Well Social media channels can be a powerful tool for establishing brand value, driving leads and creating great tenant relations. It's not as easy as some would suggest and even talented social media marketers have quite a task on their hands. They need tools, assets, resources and solid…
The Power of Managing Landlord Expectations Some might say you can't control the weather or other people's expectations. However, in the world of business clients, it's wise to understand "the weather" and guide expectations. In the case of a property manager, it's important to manage your client's expectations because that's what's guiding their decision-making. If owners…
30 Key Trends for the Property Management Industry in 2024 As you turn your attention ahead to the new year, you might be carrying a large set of legacy business challenges with you. Rent payment delays, falling rent, rising vacancy rates, debt, fewer trained staff and higher wage costs, higher maintenance and financing costs, rent…
10 Important Technologies for Property Managers Technology companies have enjoyed strong performance on the NASDAQ exchange this year. As we know, technology has increased its role in every area of property management from tenant acquisition to accounting and operations. Technology itself becomes a selling point for landlords and renters. While many believe technology is all…
Blogging for Property Management Blogging to reach and engage customers has been a mainstay for digital marketers for about 20+ years. They still are. Blogs offer fresh, informational, and motivating content containing news, trends, videos, offers, and more that connects with the emotions of audiences. If you believe your business is dull and nothing would…
OPTECH Multifamily Conference and Exhibition The 2023 OPTECH Conference & Expo is being held at the Wynn Resort in Las Vegas, NV on November 1 to 3, 2023. Make your travel plans, register and book your hotel rooms soon for this key event for Property Technology. We're looking forward to meeting landlords and property managers…
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