16 Tips to Help Use Social Media Well Social media channels can be a powerful tool for establishing brand value, driving leads and creating great tenant relations. It's not as easy as some would suggest and even talented social media marketers have quite a task on their hands. They need tools, assets, resources and solid…
Blogging for Property Management Blogging to reach and engage customers has been a mainstay for digital marketers for about 20+ years. They still are. Blogs offer fresh, informational, and motivating content containing news, trends, videos, offers, and more that connects with the emotions of audiences. If you believe your business is dull and nothing would…
Build Your Property Business Support Team Landlords and property managers are no strangers to the Do It Yourself trend that's swept most nations, particularly the US, Canada and Australia. The introduction of self-service models online is definitely a wonderful thing for you. Yet, when business people go DIY for everything to the extreme, we can…
Landlord Reputations Getting Trashed If you've been surfing on Google or checking your Facebook news feed, you've likely seen enough articles about tenants being abused one way or another by their landlord. Were they true, accurate accounts of the situation? Online, the truth may not matter. Perception wins which is why you are wise to…
Is Using Social Media a Form of Discrimination? Landlords have a lot of tools and data sources to help them screen in good prospective renters and screen out undesirable ones. And landlords today are using Facebook, Instagram, Twitter, Linkedin, and other social media networks to check out prospective renters. Newer, younger, untrained landlords have less…
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