11 Ways to Attract Gen Z Renters It likely isn't a surprise to you that Generation Z is the fastest-growing renter segment in America. They were born between 1997 and 2015, which places them between 6 and 26 years of age. The leading edge have already graduated college. They're racially diverse, have lived only during…
Tenant/Resident Polls & Surveys There are a lot of reasons why surveying your tenants or residents is a great idea. The end dollar value of tapping their minds, sentiment and opinions could be in the tens of thousands of dollars to your company. Spending time on a plan for leveraging your new surveying solution in…
16 Tips to Help Use Social Media Well Social media channels can be a powerful tool for establishing brand value, driving leads and creating great tenant relations. It's not as easy as some would suggest and even talented social media marketers have quite a task on their hands. They need tools, assets, resources and solid…
Mastering Single-Family Rental Properties Single-family houses remain the gold standard for residential real estate investment. And after a difficult pandemic/high-interest rate period, resale houses are being put back on the market in 2024. The opportunity for SFR is growing. For small landlords, the single-family housing market is the one they're most enthusiastic about. Home values…
Rethinking Value in Association Management: Beyond the Basics If a common perception of a business's activities and worth keeps threatening its funding or success, then a business owner should act to escape those perceptions. Those persistent attitudes and beliefs about HOA and community associations cause a lot of grief and need to be challenged. Same…
Quest for the Best Tenants If there's one area of any business today that's paramount, it's new customer acquisition. Your pipeline should be full of great prospects. And the full potential of a great tenant is a form of value that some landlords may not take seriously enough. It starts with marketing and careful screening…
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