11 Ways to Attract Gen Z Renters It likely isn't a surprise to you that Generation Z is the fastest-growing renter segment in America. They were born between 1997 and 2015, which places them between 6 and 26 years of age. The leading edge have already graduated college. They're racially diverse, have lived only during…
Attracting Baby Boomer Renters New industry reports are talking a lot about how baby boomers are driving the housing market right now. Overall, they own half the wealth in America, and they're swelling the senior age group category and will continue through 2030. They're competing head-to-head to buy homes vs Millennials and winning, yet Millennials…
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