Attracting Baby Boomer Renters New industry reports are talking a lot about how baby boomers are driving the housing market right now. Overall, they own half the wealth in America, and they're swelling the senior age group category and will continue through 2030. They're competing head-to-head to buy homes vs Millennials and winning, yet Millennials…
Your Next Market: Generation Z Renters As a landlord you have 4 generations to target as your tenant market: Baby boomers, Generation X, Millennials and Generation Z. While there are doubters of whether analyzing generational groups is actually valuable, or perhaps might be misleading, landlords can still benefit from a closer view of what each…
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