16 Tips to Help Use Social Media Well Social media channels can be a powerful tool for establishing brand value, driving leads and creating great tenant relations. It's not as easy as some would suggest and even talented social media marketers have quite a task on their hands. They need tools, assets, resources and solid…
Rethinking Value in Association Management: Beyond the Basics If a common perception of a business's activities and worth keeps threatening its funding or success, then a business owner should act to escape those perceptions. Those persistent attitudes and beliefs about HOA and community associations cause a lot of grief and need to be challenged. Same…
Blogging for Property Management Blogging to reach and engage customers has been a mainstay for digital marketers for about 20+ years. They still are. Blogs offer fresh, informational, and motivating content containing news, trends, videos, offers, and more that connects with the emotions of audiences. If you believe your business is dull and nothing would…
Promotion Drives Marketing Success Today, B2C and B2B customers face a barrage of ads, content, and messaging from thousands of sources. Exhaustion and confusion keep them from engaging with any kind of marketing. Of course, this has been happening for decades now, but are marketing managers any further ahead in overcoming this barrier to generating…
You Need Better Content If you're a Property Manager or Realtor, you already have the most important marketing asset possible -- your website. A website (and social media pages) contains compelling, engaging content, and it generates leads, builds your brand, and grows your sales. It's an asset worth developing. Conversely, when you're invisible online, it's…
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