Promotion Drives Marketing Success Today, B2C and B2B customers face a barrage of ads, content, and messaging from thousands of sources. Exhaustion and confusion keep them from engaging with any kind of marketing. Of course, this has been happening for decades now, but are marketing managers any further ahead in overcoming this barrier to generating…

Attracting Baby Boomer Renters New industry reports are talking a lot about how baby boomers are driving the housing market right now. Overall, they own half the wealth in America, and they're swelling the senior age group category and will continue through 2030. They're competing head-to-head to buy homes vs Millennials and winning, yet Millennials…

Helpful Tips for Trade Show Exhibitors You're likely considering exhibiting at a local property management event in your region, or maybe even at the major Apartmentalize, NARPM Broker, NMHC, REALTORs conferences. They're exciting events, with thousands of attendees, vendors, and sometimes celebrities and contests. Add that to all the various attractions and educational sessions, and…

SEO for Property Management Businesses Search engines continue to provide the lion's share of traffic to property management websites. Website owners who optimize their content to match search engine's ranking criteria tend to dominate the rankings. There are rewards for making the effort -- visibility, prestige, traffic, leads, loyalty. And it's the only FREE benefit…

A Plan for Restarting Your Small Business With Corona Virus infection rates just slowing now, and business shutdowns and cancelled events well into summer, is it too early to begin a recovery plan for your small business? Actually, this is the time to plan your business route out of the shutdown recession. Being ahead of…