How to Find Great Tenants! Great tenants are the holy grail of property management and successful rental property investment. And finding them and attracting them strategically could be the key to charging profitable rent prices and seeing consistent revenues from a long-term leased tenant base. The 5 questions to ask involve who, which, where, how,…

Promotion Drives Marketing Success Today, B2C and B2B customers face a barrage of ads, content, and messaging from thousands of sources. Exhaustion and confusion keep them from engaging with any kind of marketing. Of course, this has been happening for decades now, but are marketing managers any further ahead in overcoming this barrier to generating…

Better Photos for your Vacancy Listings Vacancy listing headings and photos are the first visuals rental seekers see, whether they're searching on Apartments.com, Zillow, Zumper or other syndicated listing websites. Renters are visual, and your listing can either make them book a viewing and speed up time to rent, or cause them to leave.  Renters aren't…

Write Rental Listing Ads to Attract the Best Tenants Rental property revenue and ROI all begin with an online rental vacancy advertisement. This key communications piece, if written correctly and placed on the right vacancy listing websites, can make a big difference to leasing agents and property owners. In fact, this task could make or…

7-Step Process to Choosing Good Tenants Smart, experienced landlords might agree that tenant quality is the lifeblood of their business. Effective tenant selection is a key to great tenant management and a profitable business. In effect, landlords must "hire" their future customers. A good process saves your time, gets you focused on priorities, and strengthens…